Behavioral leadership changes take time. Regular practice and reinforcement are critical to altering behavioral patterns. While brief coaching engagements may produce changes in behavior, these changes often fail to sustain under the day-to-day pressures. Therefore, clients are asked to make an initial commitment to three months of coaching, with an understanding that the engagement may be extended or terminated early, if desired. This allows sufficient time for the coach to help the executive through a sustained, iterative process of testing new behavioral patterns across a wide variety of business circumstances and challenges.